Sick of traditional bundles that contain a mix of broadband, voice, TV and security? You're not alone.
Operators' investments in high-speed broadband have spawned entire industries that leverage these capabilities to offer consumers an increasing array of options across all add-on categories. And despite attractive discounts, residential customers are using their wallets to vote for different services.
New bundles -- such as fixed broadband and a smartphone or over-the-top services -- are becoming more popular among subscribers in the United States, finds Ovum Ltd. in Consumer Broadband Subscription and Revenue Forecast: 2017–22. These next-gen bundles will represent up to 25% of telco and cable company bundles by 2021, said Kamalini Ganguly, Ovum senior analyst for Broadband and Multiplay.
"In the US, bundles have been evolving rapidly due to cable competition and innovation around the bundle," she added. "This trend will continue with elements such as fixed voice and pay TV de-emphasized in the bundle, and more mobile and OTT TV services included in multiplays."
That's due, in part, to the allure of OTT and decreasing demand for fixed voice, the two most commonly dropped legacy bundle services. More than half (51%) of consumers cut pay TV due to costs; one third did so because everything they want to watch is available online or via free TV, the study found.
Bundled subscriptions globally will rise to 753 million in 2021 from 643 million in 2017, with bundled subscription household penetration increasing to 36.5%, then drop off as more users buy so-called naked broadband and build their own bundles from OTT, voice over IP (VoIP) and other third-party services, Ovum said.
Non-profit industry organization Broadband Forum this week unveiled new standards and new Open Broadband initiatives to support operators' goal of interoperability for lower costs and accelerated deployment.
When offered the choice of selecting individual components of a smart home solution, European and US broadband users both chose fire alerts and emergency notifications as the most important options, a Strategy Analytics study finds.
5G promises connectivity 10 to 100 times faster than 4G networks, with latencies less than 1msec, making real-time applications such as tactile Internet useable over mobile networks for the first time. However, mobile operators will need to deploy ten times as many radio sites, each with highly reliable plug-and-go multi-gigabit connections, to achieve that level of performance.
In this UBB2020 webinar, Heavy Reading's Gabriel Brown and ADTRAN's Ryan McCowan will:
Discuss 5G densification strategies and their network impact
Outline the different requirements for backhaul and fronthaul needed to support 5G densification strategies
Explore next-generation PON-fixed access technologies and software defined networking principles as emerging solutions to accelerate 5G densification
Outline how NG-PON2, the next-generation multi-gigabit fiber technology, supports the x-haul (fronthaul, backhaul and crosshaul applications) requirements of 5G
NG-PON2 broadband access technology is already in trials with multiple major network operators but is it too early for the commercial deployment of this next generation ultra-broadband technology? In this UBB2020 live radio show, ADTRAN's Kurt Raaflaub provides an update on NG-PON2 developments and chats to Light Reading's Ray Le Maistre about how this technology could play a role in production access networks in 2017.